Gerald Gooch / Artist

Alameda 1964

The best art student at the time at California College of Arts & Crafts was Gerald Gooch. Even fellow students were collecting his work. We knew how really great his lithographs were. While still an under graduate he did a cover for Time magazine. Gooch is posing in front of the old sea wall right in exactly in the same spot that he is illustrated on his shirt. The New-Realist artist Robert Bechtle produced the shirt for Gooch. He said, "The palm trees stood for all the pricks in the world."